Travel Advisor Resources

In honor of Global Travel Advisor Day (May 7th, 2025), I wanted to take a moment to shine a light on our incredible travel advisors and celebrate the amazing work that they do. During our conversation, Shannon and I discussed three key ways travel advisors can lead by example and elevate our profession:

LinkedIn is a great tool for some advisors, especially those who came into this industry from other careers. If you’ve spent years in a corporate role and already have a strong professional network, there’s a good chance at least some of your ideal clients are already on LinkedIn. So, it makes sense to meet them there.

Motherhood and entrepreneurship—two of life's most demanding yet rewarding paths. For many women, the thought of combining these two paths may seem overwhelming. But for those who take the leap, the rewards can be life-changing.

Jen shares her inspiring journey from corporate finance to becoming a top travel advisor. Let’s dive into how she transitioned from managing finances to managing dream vacations for families, and how her passion for travel became a thriving business.

In celebration of January's National Mentoring Month, we’re thrilled to take a moment to express heartfelt gratitude to the incredible mentors of Travel Business University. Week after week, they generously dedicate their time and expertise to support Gifted Travel Network advisors, guiding our members through the ever-changing currents of the travel industry.

Taking the time now to anticipate and plan for 2025 can make a significant difference in how your business thrives throughout the year.

Print advertising remains a powerful tool in luxury marketing, especially for travel advisors looking to connect with high-end clients.

As travel advisors, the decision to change your business name often comes down to staying relevant, standing out in a competitive market, and modernizing your brand image.

Let's journey through some common entrepreneurial fears and explore how they can transform into opportunities with the right guidance and support.

Here are some essential steps travel advisors can take to support their clients when natural disasters strike.

Let's explore what a host agency is and how finding the perfect match is crucial for your business success.

In this article, we will focus on the criticality of attending FAMs and hosted experiences in fostering strong connections. So lets begin!

The travel industry is bustling with various exciting conferences and events, and every year, the list continues to grow. As thrilling as it is to attend these industry events, there is often a big reality check when an advisor returns home and must not only do all the follow-up to maximize their experience but also catch up after several days of being out of the office...

GTN's CEO Jen Cochrane visited the first SIRO One Za’abeel Hotel in Dubai. So, we asked her to give us all the details and share her honest review of her stay and why advisors should consider SIRO for their clients.

Here at GTN we are approaching a major business milestone, our 10-year anniversary! With more to come on our anniversary, we decided to begin this celebration by asking our members and partners to share the reasons why they love GTN. There was no shortage of overwhelming support and appreciation for our host agency, partners, and industry as a whole, so let's get into it.

As a host agency, we accept travel advisors who are both new to the industry and those who are already established in their businesses. Last year, we were excited to welcome Robin Hutson, Founder of Luxe Recess, to Gifted Travel Network (GTN).

Welcome to another edition of our Inside Scoop Youtube Live Series! Today you will hear from six GTN advisors who were most recently named 2024 Conde Nast Traveler Top Travel Specialists!

From deductions to deadlines, this article offers essential insights to help travel entrepreneurs navigate the complexities of tax season with confidence and ease.

Entrepreneurship offers the promise of freedom to do what you want, when you want, how you want, etc. It also offers the satisfaction of building an outlet for one’s passions and the fulfillment of making a positive difference in the lives of others.

This Mastermind meeting is a unique opportunity for our TPC members to come together to work ON their business vs. IN their business. As a result, here are some of the key takeaways our advisors and staff shared from attending this meeting...

At the heart of every travel agency – whether it is a brick-and-mortar agency, a host agency, or a franchise – is the travel advisor. After all, the travel advisor is the one who serves the clients, making the bookings that bring in the money!

Everyone who decides to start a career as a travel agent usually shares this common denominator: a love for travel. Close behind that is the desire for entrepreneurship. Most often, you are the go-to person among your friends and family to book all trips and vacations. Then there's a realization...

Embarking on a journey as a travel advisor is exhilarating, but sustainable success hinges on more than just crafting itineraries. Dive into our latest blog, where we show you the transformative power of mastering your message.

Site inspections allow travel advisors the opportunity to qualify and evaluate a specific hotel, resort, attraction, etc, to ensure it is the perfect fit for their clientele. Chances are you're familiar with the term, but what exactly do they entail?

The purpose of this Inside Scoop Presentation was to share our tips and tricks for planning ahead, attending, and following up on a major industry event like this to maximize your experience!

Our most recent August Travel MBA Cohort just completed their three-day in-person Jumpstart Orientation. So we wanted to take the time to tell you what to expect during these three days and why they are so critical to your success as a new GTN travel advisor.

When it comes to social media, there are two types of people; those who just “get it,” and there are those who would rather just steer clear....However, for a modern business, it is important to have a social media presence. So, where do you start?

Becoming a luxury travel advisor can promise incredible rewards and upsides and lead to tremendous financial satisfaction. It IS possible to establish yourself as a luxury travel advisor even if you don’t have a client base. What you do need is a success mindset which rarely is inherited but can be cultivated.

One of the most essential parts of starting a luxury travel business (or any business, for that matter) is creating a unique and professional logo to represent your brand. To ensure your logo is strong, original, and something you won’t have to worry about rebranding in a year or two, we have provided several important do’s and don'ts to keep in mind...

You are a successful travel advisor who has worked hard, built up your client list by providing exceptional service, and are continuously getting repeat business and new referrals. However, as your business continues to flourish, you are starting to feel like you’re reaching your limit and can no longer balance your existing clients, new inquiries, and your own travels (both business and personal). So what do you do now? The answer, hire help.

So, you put together a group trip, and although there was a lot of interest when you started planning it, now you can’t get people to commit when the time comes to put a deposit down. What strategies should you use to fill this group trip?

Welcome to our new monthly series: Advice from our Advisors. Each month, our network of luxury travel advisors will answer your questions on all things travel, sharing their expertise and personal experiences to help make your travel dreams come true.In this inaugural article, we dive into a topic that often arises: the role of travel advisors in today's digital age.

Navigating the travel industry can sometimes feel like deciphering a secret code. With a plethora of abbreviations and jargon floating around, it's easy to get lost in a sea of unfamiliar terms. That's why we've put together this handy glossary of travel industry abbreviations to help demystify the language of the trade.

Welcome to another edition of our Inside Scoop Youtube Live Series! Today you will hear from GTN’s Travel Business University Mentors on their travel advisor start-up strategies and success stories...

We recently wrapped up the 2023 GTN Elevate Conference in Mykonos, Greece! This was an extraordinary event that left our advisors inspired and motivated to continue pursuing their travel business dreams. Don't worry, we will have a full conference recap coming your way in the next couple of weeks. As we carry forward the momentum of inspiration and motivation, we are eager to delve deeper into the topic that fuels the entrepreneurial spirit. Today, we pose a question to you: What is your dream for your travel business?

Are you entrepreneurial-minded? Do you have a passion for travel? Well, it's time for you to hear the inside scoop on becoming a successful luxury travel advisor! Join Chief Visionary Officer, Meredith Calloway for this exclusive presentation designed to focus on the key principals to building and growing a successful luxury travel business.

We asked our network of expert travel advisors: If you could go back in time and give yourself one piece of advice when starting your own business, what would you say?

This article discusses the top transferable skills that can help individuals transition into a successful career as a travel advisor. You may be surprised that you already possess most of these skills from your previous or current career and that it may be time for you to explore your next career as a travel advisor!

Your Host Agency Conference and education-based learning events are crucial to your overall success and the success of your business! Why? Well, here at GTN...

When it comes to your travel business, how do you really know when the time is right to breakup with your host agency? In most cases, you hear advisors say something like “it was just the right time, I knew it was coming and there were so many instances that lead up to this point.” There are many factors that come into play when making this decision, and it is important to recognize what exactly those factors are,

It has been three months since Mallory Cline decided to join the Travel MBA program here at Gifted Travel Network. We took time to speak with her regarding her experience in the program thus far, what she has learned, and accomplished, and what the future holds for her and her business.

This is not the first article about marketing funnels, nor the last. So, let’s do a quick recap...

There are many reasons to be thankful for working in the travel industry. These are our top 7 reasons to be thankful you work in travel:

Let’s face it: We are a society that judges. We judge businesses based on the elements of their brand. From their website to social media, the way your brand reflects your business is extremely important.

Travel advisors are often in "problem-solving" or "research" modes. Are you supported by a group of travel advisors – large or small – who regularly exchange information and ideas? Do you have people who can help and support you on various topics?

We talk about showing love to clients in business, but how often do we think about how a travel agency’s owners and leaders show how much they love YOU? At the heart of every travel agency – whether it is a brick-and-mortar agency, a host agency, or a franchise – is the travel advisor.