Caroline Hollar Caroline Hollar

The Newest Instagram Update That Changes Everything (And Why Travel Advisors Should Care) 

Here's the deal: As of today, Instagram officially launched the feature that lets Google and other search engines index content from business and creator accounts. Translation: Your Instagram posts can now show up in organic Google search results alongside all the other videos, news articles, and blog posts. Not just your profile but your actual posts, Reels, carousels, all of it.

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Caroline Hollar Caroline Hollar

A Million Dollar Journey from Uncomfortable to Unstoppable

We often talk about the mechanics of building a successful travel business: the marketing strategies, the sales techniques, the operational systems. But my conversation with Anna Harrison of Travel Observations on The Travel Business Unpacked podcast recently reminded me that the real foundation of success lies somewhere deeper - in our willingness to embrace discomfort as a catalyst for transformation.

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Caroline Hollar Caroline Hollar

The Hidden Gaps Experienced Advisors Face - And How to Fill Them

In luxury travel, experience counts. The destinations you've explored, the relationships you've cultivated, the complex itineraries you've managed, these all shape how well you serve your clients. Yet even the most accomplished travel professionals can encounter unexpected challenges when they decide to build and scale their own business. What they may not realize is that selling travel and running a travel business aren’t the same thing.

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Caroline Hollar Caroline Hollar

Why Travel Advisors Need to Overcome Their AI Fears 

Every time I open social media, there's another post/reel/carousel about AI. Some are helpful, introducing me to new tools and techniques. Others are silly and fun, sharing creative prompts like generating an image of what my dog would look like as a Muppet. But there's also a lot of doom and gloom about how AI will replace jobs and destroy creativity. I’ve heard a lot from travel advisors in particular, nervous that clients can just tell AI where they want to go and generate their own "perfect" itinerary.

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Caroline Hollar Caroline Hollar

What's in a Name? Everything, Actually

The hardest part of any project is naming it. It seems so simple, doesn't it? Just pick some words that capture what you're trying to say. But anyone who's ever stared at a blank document, wrestling with what to call their creation, knows the weight that sits behind those few syllables.

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Caroline Hollar Caroline Hollar

Making the Intentional Choice to Build a Splendid Life

Have you ever had one of those moments where life hits you from every direction? That was Eysa Portugues in early 2020. After building a solid career in telecommunications and luxury goods, she suddenly found herself laid off.

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Caroline Hollar Caroline Hollar

Demystifying LinkedIn for Travel Advisors

LinkedIn is a great tool for some advisors, especially those who came into this industry from other careers. If you’ve spent years in a corporate role and already have a strong professional network, there’s a good chance at least some of your ideal clients are already on LinkedIn. So, it makes sense to meet them there.

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Caroline Hollar Caroline Hollar

Navigating Growth: Inside Gifted Travel Network's 3rd Annual Symposium

Gifted Travel Network (GTN) distinguishes itself by its deep-rooted commitment to education and mentorship, a philosophy powerfully demonstrated at its third annual Symposium, held March 26 – April 1, 2025. This year's immersive experience took place aboard the Avalon Poetry II river cruise along the Rhône River, beginning and ending in Arles, France.

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Caroline Hollar Caroline Hollar

Motherhood & Travel Entrepreneurship: Can You Have Both?

Motherhood and entrepreneurship—two of life's most demanding yet rewarding paths. For many women, the thought of combining these two paths may seem overwhelming. But for those who take the leap, the rewards can be life-changing.

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Caroline Hollar Caroline Hollar

Celebrating the Incredible Mentors of Travel Business University

In celebration of January's National Mentoring Month, we’re thrilled to take a moment to express heartfelt gratitude to the incredible mentors of Travel Business University. Week after week, they generously dedicate their time and expertise to support Gifted Travel Network advisors, guiding our members through the ever-changing currents of the travel industry.

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Caroline Hollar Caroline Hollar

From Corporate to the World: How Deana King Built Her Dream Career with Gifted Travel Network​

Have you ever wondered what it would be like to turn your passion for travel into a lucrative career? For Deana King, founder of King Travel Design, that dream is now her reality. After more than 30 years in the corporate world, Deana found herself longing for something more fulfilling, and that's where her journey with Gifted Travel Network began.

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