August 22, 2019 Blog

One of the first things people want to do when they start a new business is come up with the PERFECT business name. They come up with lots of options and ask all their friends and loved ones what they think. It is super important that they pick the name that perfectly represent their new business. After all, they are so excited about this business and they want everything to be perfect. And that’s how it should be!

If you are excited about this new venture, don’t turn around and sabotage it by continuing to use your personal email address. So, their business name might be, Sandy’s Amazing Travel Agency and the email is sandytravel@gmail.com (I just made that up, so please don’t email whoever has that address!).

The problem with this is that it is incongruent with your brand. It’s like using two different color schemes with your logo. It undermines your brand, and as a result, your professionalism.

Bottom line: Using a personal email address for a business screams, “I’m not serious about what I do”.

You may not be aware of this, but it is one of the things that a lot of travel vendor reps take as a sign that you are a hobbyist and not a professional. Branding speaks to your commitment to your business, and a lack of attention to things like your email address say a lot more about you than you might realize.

If you have a website, you can have a business email. Your web hosting company can help you get it set up. It’s not that complicated. Make sure that you then use it everywhere. When you send out emails, always use that email address. You are a professional business and you should always put forward a professional business image.

To have a successful business you have to invest in the tools and resources you need. Stop sabotaging yourself and put your best foot forward!

By Sandy Saburn