Are you a victim of Shiny Object Syndrome? Shiny Object Syndrome (SOS) is a real thing in the travel business. Well, actually I just made up the name, but it IS a real thing! There are so many amazing fun things to see, do, and learn about and most of us want to do them …

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Marketing can be a challenge for many businesses and travel is no exception. When you are a travel entrepreneur who is responsible for everything from booking travel to designing and implementing a marketing strategy, it can be downright overwhelming. It’s no wonder so many people opt for using vendor-driven marketing. Many vendors create beautiful marketing …

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After you have thoroughly qualified the prospect and have a strong idea of what it is that they are desiring for their vacation, I recommend presenting them no more than three options on the first round of quotes. Ideally, you should offer 2 different options (different resorts, different cruise ships/lines, different itineraries etc) and then …

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Recently I had a conversation with someone new to the travel industry that literally left me scratching my head. Like many people who are interested in working in the travel biz, this woman, I will call Trish, told me she didn’t want to get into a training program or host agency right away. She wanted …

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Not necessarily!  While it seems logical to contact the Westin Excelsior in Rome, for example, directly to book a room for your clients, it isn’t always the best way.  And I mean “best” for both you and the client.  We have aligned ourselves with several excellent preferred suppliers that allow you to book “land only” …

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