Marketing can be a challenge for many businesses and travel is no exception. When you are a travel entrepreneur who is responsible for everything from booking travel to designing and implementing a marketing strategy, it can be downright overwhelming. It’s no wonder so many people opt for using vendor-driven marketing. Many vendors create beautiful marketing …

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“Sharks on the NC Coast!” “Poachers shot & killed in Tanzania!” “8 tourists found dead in Cancun!” “Trump revokes travel to Cuba!” “Zika resurfaces in south Florida!” “Another traveler dies in the Dominican Republic!” These are just a few of the headlines that have been surfacing in our news outlets and social media in just …

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Here’s the ideal situation: Before you open your doors as a travel professional, you spend time figuring out what type of travel business you are trying to create. You would work with a mentor who understands the travel industry to help you with the process and understand how the travel industry works so you don’t …

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Anyone who has read more than one or two things I have written or heard me speak knows I rarely talk about travel products (cruise lines, destinations, hotels, etc.). Why? It’s not because I don’t love them – I do! It is because you get PLENTY of that in your mailbox every single day. You …

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After you have thoroughly qualified the prospect and have a strong idea of what it is that they are desiring for their vacation, I recommend presenting them no more than three options on the first round of quotes. Ideally, you should offer 2 different options (different resorts, different cruise ships/lines, different itineraries etc) and then …

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