With so many DIY options for travelers to book their own vacations, a great question to ask, when you become a travel agent, is what does it take for a traveler to want a travel agents’ help? Marketing guru, Dan Kennedy, actually has the answer for you in his 5 steps to getting a client …

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Branding, branding, branding. Blah, blah, blah. It can be so easy to blow off this marketing subject and skip to the part of marketing that gets you clients. Why do you think those emails and direct mail pieces created by your suppliers and sent to your clients on behalf of your consortia are so easy …

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If there was one tip I wish someone had given me when I first became a travel agent was this: Do NOT take any and all business that comes your way. Instead, establish a boundary from day 1. The boundary could be based upon a minimum amount of commission you will make per booking. It …

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When you announce to your friends, family and prospects that you have become a travel agent, don’t be surprised if you get the reply, “I didn’t know travel agents still existed!”  The reason why is that visibility of the travel agent profession is gone. Why?  In the past 10-15 years, thousands and thousands of traditional …

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A long time ago, when I first became a travel agent, a question that ran through my head every single day was, “How do I attract millionaires and billionaires and get them as clients?”  Why?  I was tired of honeymoon budgets of $2K to $3K.  You know the kind … beer budgets with champagne taste. …

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When you become a travel agent, Facebook will likely be a part of your marketing strategy.  But proceed with a solid strategy and for the right reason.  Many people jump into Facebook because they hear that it’s the place to be, or that they HAVE to in order to survive.  They feel their way around, …

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Yes, I can give you guidance on delivering great service in 2 words:  follow up.  How many times have you heard the expression, “the fortune is in the follow up?” But yet, so few of us actually take full action on this philosophy and instead fail at the follow up game.  We are afraid to …

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The power of a great elevator speech is very under rated. So much can change when you have a good one and it’s worth the time and effort to get one together. And now, I have a very simple formula you can follow, that will make it super easy. Here is the formula: “I help …

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The grand majority of people who become a travel agent have never been business owners before.  As a first time business owner, you are going to make mistakes, especially in your first 3 years.  I made many mistakes myself and I have witnessed hundreds and hundreds of people who became a travel agent make endless …

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The topic of specializing is one that gets thrown around travel industry conferences and events like a beach ball in a giant stadium.  Should you specialize?  Yes.  Absolutely.  Every single person who becomes a travel agent should specialize.  Why should you specialize?  I’ll answer that question extensively in a bit. But before I do, I …

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