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Every day I see posts in travel agent groups on Facebook from people who are trying to figure out the best way to make travel their career. They love to travel. They plan trips for their friends and family. They love researching and finding off-the-beaten-path places and activities. They craft amazing experiences for themselves and …

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It’s a sad truth: the love of travel does not equate to success in the travel industry. Just being passionate about traveling does not mean that you are going to have a successful travel business. A hobby maybe, but not anything that will allow you to live the laptop lifestyle so many people want. Hobbyists …

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Great question!  Most all travel suppliers that work with the travel professional community employ sales staff, usually referred to as BDMs, Sales Reps, etc.  Their job is to facilitate those all-important RELATIONSHIPS between our host agency and the supplier and provide support to in many ways: 1) They can offer sales support and collateral when …

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Like many other industries, there is seasonality in the travel industry. The period of January through April (“wave” season) is by far the busiest time of the year. Why? People are back at work and the holidays are over, and for many it is time to get their annual vacations on the calendar for the …

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Suppliers in the travel industry will sometimes offer Familiarization trips (“Fams”) designed to familiarize agents with certain destinations or resort companies.  These opportunities range widely in cost to the agent, but usually offer severely discounted costs for the land portion although airfare is most always “on your own”.  It’s important to realize that these are …

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“Do you have a leads program?” That’s one of the questions that I hear a lot from two groups of people: Those who are considering joining the travel industry, or those who are in it but not having the financial success they hoped for. You know who I never hear it from? Successful agents. Makes …

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This is such a common question, especially from new-to-the-industry agents.  I mean, surely my cousins should have booked that 3-day Bahamas cruise with me now that I have a travel business, right?  Not necessarily!!! ~ First of all, are they truly your “ideal client”?  Do they match the avatar you have designed to focus your …

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Today the 2018 ASTA Global Convention wraps up in Washington, DC. You may not be all that familiar with ASTA, but you should be! ASTA is now the American Society of Travel Advisors, having replaced “Agents” with “Advisors” to better reflect the consultative role of today’s travel professional. But ASTA has been around since 1931 …

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Obviously, the only answer to these questions is “The best supplier or resort for your clients is the one that perfectly fits their unique, specific needs and wants for their vacation”.   So, how do you figure out their wants and needs?  Through the client qualification process, of course! Before you start your research into suppliers, …

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A website is a must-have in today’s business world and travel is no different. But in the rush to get that item checked off the to-do list, people often forget the purpose of a website and what it should it include (and shouldn’t). So, let’s take a closer look. What’s the purpose of a website? …

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