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Ask any IT professional what they recommend 99% of the time to resolve computer issues and they will tell you, “restart the computer”. If only life were like that: just restart and wake up fresh with all the problems mysteriously gone. Business doesn’t work that way either, but as an entrepreneur you have to be …

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Gifted Travel Network is excited to announce that CEO and Co-Founder, Vanessa McGovern, will lead a social media takeover of the AmaWaterways Instagram account during the June 16th sailing of the newly launched, luxurious AmaMagna. “I am thrilled and honored to be able to take over the AmaWaterways Instagram account during one of the first …

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One of the first things people do when they are starting a travel business is to pick a name. Unfortunately, that’s not the time to do it. You are too early in the process. A business name is, well, serious business. It needs to clearly convey what you do. It shouldn’t be cute or obscure …

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Here’s the ideal situation: Before you open your doors as a travel professional, you spend time figuring out what type of travel business you are trying to create. You would work with a mentor who understands the travel industry to help you with the process and understand how the travel industry works so you don’t …

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Mistake #1: Failing to Pick a Specialty Anyone who has been in the travel industry for more than a minute has heard people talk about picking a specialty or finding a niche. Why is it so important? Because it drives your marketing and how you communicate your value. Let’s be honest: Saying, “I’m a travel …

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In today’s world, everyone knows that social media and a website are important marketing tools for your travel business. But if you ask what they are supposed to do, most people come up with the wrong answer. They look at travel marketing as liner and it isn’t. You don’t post something and then get bookings …

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I don’t know exactly how many travel agents there are in the US, but I still feel comfortable making this wager: More than 50% of travel agents don’t understand their value and can’t communicate it to prospective clients. Sad, but true. Knowing your value – and what type of traveler will benefit from that value …

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“Are you busy?” I hate when someone calls and asks me that right off the bat. If I respond, “Yes”, then I seem unapproachable. But if I respond, “No”, then the next question that comes to many minds is, “Why not? Don’t you have something to do?” Americans put far too much value in being …

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Anyone who has read more than one or two things I have written or heard me speak knows I rarely talk about travel products (cruise lines, destinations, hotels, etc.). Why? It’s not because I don’t love them – I do! It is because you get PLENTY of that in your mailbox every single day. You …

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Demonstrating your value as a travel professional is one of the most important things you can do. You are so much more than a conduit to a booking engine. The most successful and profitable travel pros are experts at what they do and they understand their value and they aren’t shy about sharing it. But …

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