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A long time ago, when I first became a travel agent, a question that ran through my head every single day was, “How do I attract millionaires and billionaires and get them as clients?”  Why?  I was tired of honeymoon budgets of $2K to $3K.  You know the kind … beer budgets with champagne taste. …

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If you are asking this question, my assumption is that you have a strong desire to attract excellent, ideal clients. Lots of them. And preferably a nice, consistent, never-ending flow of them. Sound good so far? And if you are asking this question, you have probably tried a lot of things to attract good clients. …

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When you become a travel agent, Facebook will likely be a part of your marketing strategy.  But proceed with a solid strategy and for the right reason.  Many people jump into Facebook because they hear that it’s the place to be, or that they HAVE to in order to survive.  They feel their way around, …

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Gifted Travel Network’s CEO, Vanessa McGovern, was invited to sit on The Travel Corporation’s Key Partners Advisory Board. The Travel Corporation is a large and well-respected parent company to travel brands including Trafalgar, Insight Vacations, Uniworld, Contiki, among others. The Travel Corporation President, Richard Launder, says “We asked Vanessa McGovern to participate in our Key …

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Yes, I can give you guidance on delivering great service in 2 words:  follow up.  How many times have you heard the expression, “the fortune is in the follow up?” But yet, so few of us actually take full action on this philosophy and instead fail at the follow up game.  We are afraid to …

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Earlier this year, GTN’s EVP, Vanessa McGovern, vacationed with her family onboard the Carnival Vista. Vanessa’s son, Ethan McGovern (6), was invited to be a guest on Mike Julius’ podcast to talk about his experience onboard the Carnival Vista. Mike Julius is the Vice President -Field Sales North America for Carnival Cruise Line, and each …

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The power of a great elevator speech is very under rated. So much can change when you have a good one and it’s worth the time and effort to get one together. And now, I have a very simple formula you can follow, that will make it super easy. Here is the formula: “I help …

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Gifted Travel Network (GTN) is proud to announce that Lisa Fletcher of Signature Escapes will officially join the GTN team as Director of Training and Education on June 1, 2017. Lisa has served as Gifted Travel Network’s Travel Marketing and Business Academy (Travel MBA) mentor for three years. In her new role at Gifted Travel …

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The grand majority of people who become a travel agent have never been business owners before.  As a first time business owner, you are going to make mistakes, especially in your first 3 years.  I made many mistakes myself and I have witnessed hundreds and hundreds of people who became a travel agent make endless …

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The topic of specializing is one that gets thrown around travel industry conferences and events like a beach ball in a giant stadium.  Should you specialize?  Yes.  Absolutely.  Every single person who becomes a travel agent should specialize.  Why should you specialize?  I’ll answer that question extensively in a bit. But before I do, I …

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