Blog

“Do you have a leads program?” That’s one of the questions that I hear a lot from two groups of people: Those who are considering joining the travel industry, or those who are in it but not having the financial success they hoped for. You know who I never hear it from? Successful agents. Makes …

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This is such a common question, especially from new-to-the-industry agents.  I mean, surely my cousins should have booked that 3-day Bahamas cruise with me now that I have a travel business, right?  Not necessarily!!! ~ First of all, are they truly your “ideal client”?  Do they match the avatar you have designed to focus your …

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Today the 2018 ASTA Global Convention wraps up in Washington, DC. You may not be all that familiar with ASTA, but you should be! ASTA is now the American Society of Travel Advisors, having replaced “Agents” with “Advisors” to better reflect the consultative role of today’s travel professional. But ASTA has been around since 1931 …

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Obviously, the only answer to these questions is “The best supplier or resort for your clients is the one that perfectly fits their unique, specific needs and wants for their vacation”.   So, how do you figure out their wants and needs?  Through the client qualification process, of course! Before you start your research into suppliers, …

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A website is a must-have in today’s business world and travel is no different. But in the rush to get that item checked off the to-do list, people often forget the purpose of a website and what it should it include (and shouldn’t). So, let’s take a closer look. What’s the purpose of a website? …

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My goodness, wouldn’t it be awesome if we all had been able to travel to every destination that our clients might ask us about!  Of course, if we did, we wouldn’t have any time left to actually book travel for others, would we?  Seriously, it certainly helps to have first-hand experience with a destination.  You …

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During Travel Agent Startup Week we heard from 6 agents who are building incredible businesses with the guidance of the Travel MBA mentor, Lisa Fletcher. Our first interview was with Michael & Shannon Pickens of Boots to Journeys. Michael is a veteran and has built a strong business focusing on the military community. When we …

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We get a lot of questions from Travel MBA prospects (and new enrollees) wondering if they have to complete their training program before they can start actually servicing clients and selling travel.  The answer to that is a most definite “NO”! As soon as you have completed and submitted all your required paperwork and processed …

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Whether you have been in travel for 10 months or 10 years I hope you understand that your client list is the most important asset your business has. But it doesn’t do you any good if you don’t do anything to reach those clients. If the only time you access that list is when you …

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Great Question! A lot of people are confused by this. They are different marketing tools but can work together easily. Your weekly Ezine (Electronic Newsletter) is the tool that you actively send out from your autoresponder every single week at the same day & time to your client and prospect lists. You maintain (and consistently …

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