Blog

When you are first exploring the travel industry you will get lots of suggestions about the right way to start and build a business. Everyone has an opinion! And here’s mine: The biggest mistake you can make is to just jump in and be a generalist booking anything and everything. Lots of existing agents will …

Like many other industries, the travel industry has “seasons”. The period of January through April is known as “wave season”, and is by far the busiest time of the year. There is another busy season I call “mini wave season” because it’s not as robust, but it’s still profitable. After the kids go back to …

Are you a victim of Shiny Object Syndrome? Shiny Object Syndrome (SOS) is a real thing in the travel business. Well, actually I just made up the name, but it IS a real thing! There are so many amazing fun things to see, do, and learn about and most of us want to do them …

Stop limiting your business by sticking too close to home! There are so many reasons that a travel business is a fantastic venture, but one of them is that you can work with clients without considering where they live or work in relation to where you live or work. It’s one of the reasons this …

Let’s face it: We are a society that judges. We judge businesses based on the elements of their brand the same way an interviewer judges an applicant on their appearance. Whether it is right or wrong doesn’t matter because everyone does it. There are several ways you could be sabotaging your own business with your …

Gifted Travel Network is proud to announce that Co-Founder and CEO of Gifted Travel Network, Vanessa McGovern, will be leading and moderating a panel at Virtuoso Travel Week entitled “Achieving Social Media Success In An Everchanging World”. Vanessa is a leader in the world of social media, recently leading a group aboard AmaWaterways new ship, …

Marketing can be a challenge for many businesses and travel is no exception. When you are a travel entrepreneur who is responsible for everything from booking travel to designing and implementing a marketing strategy, it can be downright overwhelming. It’s no wonder so many people opt for using vendor-driven marketing. Many vendors create beautiful marketing …

When you are building a business, one of the most valuable assets you have is time. As a result, you should guard your time like the precious resource it is. Even the simplest of tasks can rob you of time you could have spent on something that yields better results. Travel entrepreneurs have to be …

“Sharks on the NC Coast!” “Poachers shot & killed in Tanzania!” “8 tourists found dead in Cancun!” “Trump revokes travel to Cuba!” “Zika resurfaces in south Florida!” “Another traveler dies in the Dominican Republic!” These are just a few of the headlines that have been surfacing in our news outlets and social media in just …

Even if you can’t put a price on it, you know that getting a new client is more expensive than keeping an existing client. Despite this, many agents put the majority of their focus on getting new clients rather than nurturing those they already have. Why? Perhaps it is because they feel confident that they …