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When the majority of the travel industry is at a standstill, it can be hard to wrap your head around marketing. As a result, many travel agents will just simply stop. That is the worst thing you can do right now! What you should be doing is staying in touch. Show your clients you care. …

When you are neck-deep in cancellations, rescheduling, and dozens (or hundreds) of questions from clients, you may start to feel like things will always be this way. That’s not the case. The travel industry has seen lots of crises come and go from 9/11 to SARS and Ebola to cross-border tensions around the globe. I …

Recently I had a great conversation with an agent who had built a very successful business in just a couple of years. In the previous 12 months she had booked $750,000 in travel. She was on a 90/10 commission plan and she thought that was the best available option in the industry (it’s not). When …

When I ask people, “Is social media harmful to your business?” Most of them look at me like I’ve lost my mind. Social media is amazing! It’s how they reach clients and spread the word about their travel business. For many travel agents it is their entire marketing strategy. Equally important, many of them consider …

A guest blog by GTN Advisor, Paige Huggins of Mirabelle Travel The Magic of Christmas truly comes to life on an AmaWaterways Christmas Market River cruise.  My husband, Justin, and I had the pleasure of boarding one of these cruises in November 2019 through an educational program with my host agency – Gifted Travel Network.  Our …

Recently I have had many conversations with travel agents who have talked about how “busy” they are. They don’t get a good night’s sleep. They start work early. They stay late. They work all the time. They have no work/life balance. You might think that they are complaining when they tell me these things, but …

It is sad but true: Most travel agents don’t understand their value and can’t communicate it to prospective clients. They are good at what they do, but they don’t recognize the value in it. Knowing your value – and what type of traveler will benefit from that value – is critical to succeeding as an …

As a travel agent you never want to hear that a company you have worked with has gone out of business. It’s a bad situation for everyone: the employees of the company, the agents who booked with them, and the clients who had vacation plans with them. While there is no way to ensure that …

It’s a sad day when any business shuts down, but when that closure means the vacations people have been looking forward to for weeks or month are in jeopardy, it is particularly sad. And it certainly makes lots of travel agents sad to think of unhappy clients and lost commissions. Over the past 12 months …

Over the course of a month you probably visit dozens of websites looking at restaurant menus, shopping for gifts, clothes, shoes, or a plethora of other items. I do that too, but unlike the average person I also visit lots of websites for travel advisors. And there are some amazing websites out there – then …