Group travel as a way to improve your travel business income only makes sense – you plan one trip and sell it to multiple people. Easy, right? It’s not quite that easy, but working with groups certainly makes a big financial impact on the bottom line of many agents. Here are a few tips: Find …

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Good things come in small packages is a saying that must have been crafted by a jewelry company, but it applies to business cards too. They aren’t very big (typically 3.5” x 2”), yet they say so much about your business. A great business card is an extension of your business. Someone who receives it …

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As a travel advisor you know how important it is to stay up to date on what’s going on in the industry. Do you also share that information with clients? It’s a great tool for your newsletter (you do that, right?) that goes out to clients. You can educate them about the latest greatest cruise …

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In travel – just like every other profession in the world – people often seek the magic bullet that makes everything perfect. Of course, we all know that there is no magic bullet that solves all problems, but people still want to hope there is such a thing and look for it more often than …

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OK, full disclosure: I am writing this before we leave for the GTN conference onboard Celebrity Summit, but even before my foot steps onto the ship I can tell you what’s going to happen. Agents who haven’t seen each other in months will happily reconnect. Members who have never met each other IRL (in real …

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Imagine deciding to become a travel advisor, telling a few people about what you are doing and within three months you have $60,000 in bookings. You think you are set, right! Not so fast. It would be amazing if that happened to everyone. Unfortunately, it doesn’t. So, why could this possibly be a bad thing? …

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It sounds like a great idea to have a steady pipeline of people who are interested in travel delivered to your inbox. All you have to do is fulfill their wishes and you make money. Wonderful, right? Unfortunately, the reality of leads is very different. In many situations the leads that you are getting are …

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Demonstrating your value as a travel professional is one of the most important things you can do. You are so much more than a conduit to a booking engine. The most successful and profitable travel pros are experts at what they do and they understand their value and they aren’t shy about sharing it. But …

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In just a few days, the third quarter will end and we will be in the final months of 2019. How is your year shaping up? Now is a great time to look at your numbers and see how you’re doing, and make a strong push for business. Historically, election years – and 2020 is …

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One of the most important relationships you have as a travel advisor is with your vendor representatives. Whether they are called BDMs (Business Development Managers) or SAMs (Strategic Account Managers) or some other title, their role is to help you successfully sell their product to your client. They do that in many ways from training …

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