Blog

Here’s the ideal situation: Before you open your doors as a travel professional, you spend time figuring out what type of travel business you are trying to create. You would work with a mentor who understands the travel industry to help you with the process and understand how the travel industry works so you don’t …

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Mistake #1: Failing to Pick a Specialty Anyone who has been in the travel industry for more than a minute has heard people talk about picking a specialty or finding a niche. Why is it so important? Because it drives your marketing and how you communicate your value. Let’s be honest: Saying, “I’m a travel …

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In today’s world, everyone knows that social media and a website are important marketing tools for your travel business. But if you ask what they are supposed to do, most people come up with the wrong answer. They look at travel marketing as liner and it isn’t. You don’t post something and then get bookings …

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I don’t know exactly how many travel agents there are in the US, but I still feel comfortable making this wager: More than 50% of travel agents don’t understand their value and can’t communicate it to prospective clients. Sad, but true. Knowing your value – and what type of traveler will benefit from that value …

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