Blog

The grand majority of people who become a travel agent have never been business owners before.  As a first time business owner, you are going to make mistakes, especially in your first 3 years.  I made many mistakes myself and I have witnessed hundreds and hundreds of people who became a travel agent make endless …

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The topic of specializing is one that gets thrown around travel industry conferences and events like a beach ball in a giant stadium.  Should you specialize?  Yes.  Absolutely.  Every single person who becomes a travel agent should specialize.  Why should you specialize?  I’ll answer that question extensively in a bit. But before I do, I …

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On this Travel Talk Live, Vanessa McGovern talks to Dondra Ritzenthaler of Celebrity Cruises!  Watch to learn more about cruising with Celebrity!

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Marketing may seem terribly complicated when you become a travel agent.  Truth is, it can be at times, especially with all the online options available.   But when it comes down to it, marketing is a simple science. The study is human psychology. I learned a while ago from marketing Guru Dan Kennedy, there are 5 …

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Sharing your story in your marketing activities when you become a travel agent is incredibly important.  Why?  It’s how you connect with your prospects. It’s also how you build your credibility through vulnerability.  Being vulnerable in your story sharing is probably the biggest key to effectively sharing your story. I once had a client who …

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