#AskMeredith

The topic of specializing is one that gets thrown around travel industry conferences and events like a beach ball in a giant stadium.  Should you specialize?  Yes.  Absolutely.  Every single person who becomes a travel agent should specialize.  Why should you specialize?  I’ll answer that question extensively in a bit. But before I do, I …

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Marketing may seem terribly complicated when you become a travel agent.  Truth is, it can be at times, especially with all the online options available.   But when it comes down to it, marketing is a simple science. The study is human psychology. I learned a while ago from marketing Guru Dan Kennedy, there are 5 …

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Sharing your story in your marketing activities when you become a travel agent is incredibly important.  Why?  It’s how you connect with your prospects. It’s also how you build your credibility through vulnerability.  Being vulnerable in your story sharing is probably the biggest key to effectively sharing your story. I once had a client who …

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I first became a travel agent – for me. You could say it was a selfish move. I always had a passion for travel and I felt that building a business around my passion would allow me to travel more often. I also wanted to share what I knew with others, but that motive took …

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When you become a travel agent, it can be very helpful to learn from those who have been doing it for a while.  Well, I once read tirade from a travel agent on one of those travel agency forum groups who was very frustrated (rightly so) and was using the forum to vent and get …

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When you become a travel agent, one of your greatest marketing priorities will be list-building.  In other words, when you become a travel agent, you will want to put a big focus on adding names and email address of your ideal prospects to your database.  Exhibiting at a bridal show, trade show or local festival …

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When you become a travel agent, the question that will undoubtedly annoy you the most is this:  Do travel agents still exist?  You will come face to face with the prevailing perception that the travel agent is long gone.  Your profession is invisible. You weren’t always invisible. Thirty years ago, you had a brick and …

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Yes!  I do have basic marketing advice for someone new to the travel business ownership journey.  And if you bear with me for a second, I am going to use the analogy of dating. A few years ago, I watched a reality TV show, called “Geek Love.”  While the show wasn’t about marketing or dating, …

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#AskMeredith:  What are some easy tips I can do so that my friends, family and colleagues start taking my business seriously (and stop treating it like a hobby)? You might have figured out already that there are very low barriers to entry to becoming a travel agent.  There’s no license needed.  No certification needed.  No …

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One of the best pieces of advice I ever got from a business coach was on the subject of picking a name for a new business.  Her words exactly were, “Don’t be cute.  Be clear.” So, when it comes to picking a name for your new business selling travel, I will give you the same advice.  …

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