#AskMeredith

Yes, I can give you guidance on delivering great service in 2 words:  follow up.  How many times have you heard the expression, “the fortune is in the follow up?” But yet, so few of us actually take full action on this philosophy and instead fail at the follow up game.  We are afraid to …

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The power of a great elevator speech is very under rated. So much can change when you have a good one and it’s worth the time and effort to get one together. And now, I have a very simple formula you can follow, that will make it super easy. Here is the formula: “I help …

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The grand majority of people who become a travel agent have never been business owners before.  As a first time business owner, you are going to make mistakes, especially in your first 3 years.  I made many mistakes myself and I have witnessed hundreds and hundreds of people who became a travel agent make endless …

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The topic of specializing is one that gets thrown around travel industry conferences and events like a beach ball in a giant stadium.  Should you specialize?  Yes.  Absolutely.  Every single person who becomes a travel agent should specialize.  Why should you specialize?  I’ll answer that question extensively in a bit. But before I do, I …

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Marketing may seem terribly complicated when you become a travel agent.  Truth is, it can be at times, especially with all the online options available.   But when it comes down to it, marketing is a simple science. The study is human psychology. I learned a while ago from marketing Guru Dan Kennedy, there are 5 …

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Sharing your story in your marketing activities when you become a travel agent is incredibly important.  Why?  It’s how you connect with your prospects. It’s also how you build your credibility through vulnerability.  Being vulnerable in your story sharing is probably the biggest key to effectively sharing your story. I once had a client who …

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I first became a travel agent – for me. You could say it was a selfish move. I always had a passion for travel and I felt that building a business around my passion would allow me to travel more often. I also wanted to share what I knew with others, but that motive took …

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When you become a travel agent, it can be very helpful to learn from those who have been doing it for a while.  Well, I once read tirade from a travel agent on one of those travel agency forum groups who was very frustrated (rightly so) and was using the forum to vent and get …

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When you become a travel agent, one of your greatest marketing priorities will be list-building.  In other words, when you become a travel agent, you will want to put a big focus on adding names and email address of your ideal prospects to your database.  Exhibiting at a bridal show, trade show or local festival …

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When you become a travel agent, the question that will undoubtedly annoy you the most is this:  Do travel agents still exist?  You will come face to face with the prevailing perception that the travel agent is long gone.  Your profession is invisible. You weren’t always invisible. Thirty years ago, you had a brick and …

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