#AskMeredith

When you become a travel agent, it can be very helpful to learn from those who have been doing it for a while.  Well, I once read tirade from a travel agent on one of those travel agency forum groups who was very frustrated (rightly so) and was using the forum to vent and get …

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When you become a travel agent, one of your greatest marketing priorities will be list-building.  In other words, when you become a travel agent, you will want to put a big focus on adding names and email address of your ideal prospects to your database.  Exhibiting at a bridal show, trade show or local festival …

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When you become a travel agent, the question that will undoubtedly annoy you the most is this:  Do travel agents still exist?  You will come face to face with the prevailing perception that the travel agent is long gone.  Your profession is invisible. You weren’t always invisible. Thirty years ago, you had a brick and …

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Yes!  I do have basic marketing advice for someone new to the travel business ownership journey.  And if you bear with me for a second, I am going to use the analogy of dating. A few years ago, I watched a reality TV show, called “Geek Love.”  While the show wasn’t about marketing or dating, …

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#AskMeredith:  What are some easy tips I can do so that my friends, family and colleagues start taking my business seriously (and stop treating it like a hobby)? You might have figured out already that there are very low barriers to entry to becoming a travel agent.  There’s no license needed.  No certification needed.  No …

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One of the best pieces of advice I ever got from a business coach was on the subject of picking a name for a new business.  Her words exactly were, “Don’t be cute.  Be clear.” So, when it comes to picking a name for your new business selling travel, I will give you the same advice.  …

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I get it.  For the budding travel entrepreneur, the turn-key website offered by many host agencies and franchises can seem very tempting.  Within just a few moments and very little investment (like $50), you can have a website up and running that has lots of fancy bells and whistles.  Show your friends and family, and …

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E&O is an abbreviation for “errors and omissions.”  E&O insurance is professional liability insurance that protects companies and their employees from costly mistakes and lawsuits that may stem from the professional services they provide.  Basically, anyone who provides a service to a client for a fee – like insurance brokers, financial planners, lawyers – should …

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Believe it or not, this is actually a pretty complicated question.  The answer is:  it depends.  Travel agents book through travel suppliers, and you need to have travel industry credentials to do that.  (Read more about that.)  The good news is that most travel agents belong to a host agency and use the host agency’s …

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Now that you’ve made the decision to become a travel agent, developing a solid marketing plan can seem daunting!  It’s likely you are overwhelmed with the options in terms of where and how to market and are scratching your head trying to figure out where to begin.  Perhaps it feels like there is a big, …

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